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TPI Global (formerly Tech Providers, Inc.)
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http://www.tpiglobalsolutions.com
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Specialist, Marketing Communication
Atlanta, GA US
Posted: 12/22/2022
2022-12-22
2023-05-11
Job Number: 18503059
Job Description
Job Title: Marketing Communication Specialist
Location: Atlanta, GA 30328 (HYBRID)
Duration: 6+ months Contract (High Possibility to extend)
Job Description
Qualifications:
Location: Atlanta, GA 30328 (HYBRID)
Duration: 6+ months Contract (High Possibility to extend)
Job Description
- Implements and assists with the development of strategic and tactical marketing programs to ensure the company achieves all product-related digital revenue goals.
- Leads launch efforts as new product offerings develop to ensure optimal digital customer experience and performance.
- Owns the Digital team relationship with Product Operations, Product Marketing and Product Dev & Mgmt to support product feature enhancements and ancillary launches.
- Utilizes market research and competitive analysis to develop strategies to optimize the digital product experience.
- Researches and analyzes consumer behavior information to determine trends and identify opportunities for revenue growth.
- Understands digital roadmap when defining project scope and requirements with product team, internal and external partners.
- Leverages digital marketing principles and techniques to create a digital experience that leads to sales.
- Works closely with agencies and Digital UX team to optimize experiences.
- Ensures product positioning is well-articulated in digital channels.
- Manages digital project timelines and SLA’ s; coordinates implementation with Digital team partners.
Qualifications:
- Five or more years work experience
- Three or more years of online, sales and/or marketing experience with focus in product marketing/merchandising or digital media
- Understands how to leverage digital tools such as web analytics, content management and multivariate testing systems to optimize online performance
- Strong sales stimulation and campaign management skills required
- Strong sales/marketing relationship building skills required
- Must be able to work independently with minimal guidance
- Track record of driving increased results performance
- Excellent communication and people skills required
- People/team management skills and expertise
- Bachelor’ s degree required
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