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Digital Marketing and eCommerce Contractor

Atlanta, GA

Posted: 02/28/2023 Job Number: 19107703

Job Description

Position: Digital Marketing and E Commerce Contractor
Location:   Atlanta, GA(Hybrid 2 days Tuesday and Wednesday)
Duration: 12+ Month Contract With High Possibility of Extension

  • Assist with the development and execution of campaign objectives, strategies and tactics for driving traffic and sales to the Porsche Store and Porsche Finder– including helping to facilitate relationships with creative and media agencies as well as CRM.
  • Assist with developing digital strategy and day-to-day management of the Porsche Store sites. This includes providing guidance and connection points with the larger national marketing campaigns (i.E. Always On).
  • Assist in defining targets and customer segments for Porsche Shop while considering national marketing programs designed to reach driven youth and driven women.
  • Explore opportunities to track and further impact online car sales actions.
  • Support Digital Product Marketing & eCommerce Manager in the development of and digital media programs using a data-driven approach to track KPIs and optimal messaging to drive efficiency and results.
  • Support Digital Product Marketing & eCommerce Manager in locating existing content and organizing photo and video shoots designed to capture new content for Porsche Shop promotions.
  • Assist with monitoring Porsche Shop website performance and identify connection points with national and dealer site metrics to ensure consistency for how Porsche Shop analytics are represented.
  • Provide insights to Digital Product Marketing & eCommerce Manager regarding the larger national Marketing Communications campaign briefing process to ensure smooth integration with Porsche Shop campaigns. Liaise with Manager to ensure Porsche Shop priorities are integrated within the larger marketing campaigns.
  • Coordinate organic integration of Porsche Shop products into Food and Beverage Client social channels, product placement initiatives and gaming activations.
  • Track and work against annual communication calendar via collaboration with internal product owners and national marketing team.
  • Manage product and legal approvals as needed for MKCM.
  • Support larger Marketing Communications team on digital projects such as DWaaS, NFT’ s, Metaverse, Brand Hub and ad hoc digital projects.
  • Provide data analysis and analytics support to Digital Marketing Team as needed.
Skills required:
  • Able to work seamlessly in a cross-functional role within the organization.
  • Detailed orientated.
  • Ability to work independently and within team with strong problem-solving skills. Strong team player.
  • Strong analytical, project management and interpersonal skills required.
  • Ability to prioritize and work under tight deadlines.
  • Strong verbal and writing communication skills.
  • 2-3 years’ experience in advertising and marketing project management
  • Experience with media planning preferred.
  • Experience in working with external agencies and internal service providers including project management, marketing projects, 1: 1 marketing, digital media planning and reporting
  • Bachelor’ s degree, ideally in business with a focus in marketing and/or advertising. Ideal to have eCommerce marketing experience.

Meet Your Recruiter

Abida Aziz

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