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Digital Operations - Digital Marketing Specialist
Lawrence Township, NJ US
Posted: 01/31/2023
2023-01-31
2023-04-21
Job Number: 18862822
Job Description
Job Position:
Position: Digital Marketing Specialist
Location: Lawrence Township, NJ (hybrid)
Duration: 12+ Months Contract
Job Description:
Purpose/Objective of the Job
Key Responsibilities:
Qualifications:
Position: Digital Marketing Specialist
Location: Lawrence Township, NJ (hybrid)
Duration: 12+ Months Contract
Job Description:
- As the Manager, Omni-channel Experience, Strategy and Planning, you will be responsible for the support of the strategic approach, execution details, and measurement of omni-channel marketing and media plans for a Client Oncology brand.
- You will serve as a dedicated omnichannel point-of-contact for this Oncology brand reporting into the Associate Director, Omnichannel Experience Strategy and Planning.
- This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in DTC digital marketing within the Rx pharmaceutical category.
- Launch and category experience is a plus. This role is part of the Omnichannel Planning & Production team, which sits within the broader Worldwide Customer Capabilities group.
Purpose/Objective of the Job
- Support seamless interaction between all stakeholders to develop channel-agnostic engagement and content strategy plans followed by more specific digital channel strategy to meet business and customer needs.
- Support the delivery of channel insights and recommendations for ongoing optimization of business plans.
- Supports cross-functional matrix structure to pull through digital brand campaigns, tactics and programs - driving operational effectiveness, business impact and meet objectives.
- Leverage standards and best practices to drive customer engagement for the business.
- Examples include and are not limited to CTV, OLV, Display, CRM, websites, Email, social media, and Search Engine Marketing.
Key Responsibilities:
- Support the execution of the engagement plan for the Brand.
- Contribute DTC engagement recommendations based upon customer insights and brand strategy.
- Collaborate on drafting and delivering creative briefs and other necessary requirements documentation to support the development of digital programs and the production team.
- Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.G., CRM, third-party partner programs, DTC media, websites, mobile, email, social media, SEO/SEM, etc.)
- Partner with the digital agency’ s media partners and Client Production team to define project scope, costs, timelines, and deliverables.
- Lead pull through digital tactics and media programs that drive business impact.
- Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.
- Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
- Monitor project status and budget and provide regular reporting on progress, challenges, and solutions.
- Provide support and coverage to team on several areas of business.
- Demonstrate ability to track and manage annual digital program and media budgets.
- Hybrid work opportunity. Ability to work in the office two to three days a week is preferred.
- Business travel is TBD.
Qualifications:
- Bachelor’ s degree with minimum 1-3 years industry, (pharmaceutical/biotech or related agency) experience.
- Experience in pharmaceutical digital marketing is required.
- Experience leading digital engagement, channel and analytics activities.
- Proven ability in managing digital agencies, partners, and cross-functional support teams.
- Competence in developing, evaluating, and activating DTC media plans.
- Demonstrated ability to successfully navigate internal MLR review processes.
- Product launch and/or Oncology experience a plus
- Prior Digital or Media Marketing Agency experience is a plus.
- Strong oral and written communication skills
- Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM
- Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned.
- Supervisory Responsibility: none