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Digital Operations - Digital Marketing Specialist

Lawrence Township, NJ

Posted: 03/31/2023 Job Number: 19407880

Job Description

Job Details:
Position Title: Digital Operations - Digital Marketing Specialist
Location: Laurance Township, NJ (Hybrid)
Expected Duration of Project: 06 Months  (Possibility for full time conversion)
Job Description
The Worldwide Engagement and Channel Planning team (WEPCC) drives zero-based, channel-agnostic engagement, content and measurement strategy and plans across Worldwide Customer Capabilities (WCC), leads digital and media channel planning in collaboration with our business partners, and leads cross-functional teams (business, matrix, agency partners) across WEPCC to execute and optimize those Client digital campaigns, tactics, and programs to meet and exceed business strategy and objectives (including brand, medical, R&D).
Key Responsibilities and Major Duties:
  • Support the WEPCC in the planning and implementation of digital projects, specifically in identification of brand projects to leverage to develop and pull through the development of standards, guidelines and /or templates
  • Delivers channel insights and recommendations for ongoing optimization of business plans.
  • Draft and deliver creative briefs and other necessary requirements documentation to support the development of digital programs and the production team
  • Facilitates cross-functional matrix structure to pull through digital brand campaigns, tactics and programs - driving operational effectiveness, business impact and meet objectives.
  • Manage and monitor critical steps in the Legal/Medical/Regulatory (LMR) review process and the Standards Co
  • Champion submission of digital material through the LMR review process.
  • Work with internal matrix teams and outside agencies/vendors to define project scope, timelines, and deliverables
  • Develop and maintain full scale project plans and timelines
  • Monitor project status and budget and provide regular reporting on progress, challenges, and solutions
  • Partner closely with Production to provide direction, support to project teams, and implement changes when needed in order to achieve project objectives
  • Collaborate with other Engagement/Planning teams to enable consistency and best practice sharing across the enterprise
  • Flex coverage across WEPCC on as-needed basis
Education and Experience:
  • Bachelor' s Degree is required
  • This role is with In Line Team--so experience with Launch is preferred
  • Pharma experience preferred
  • Candidate should be eager to learn and a self-starter
Basic Experience with MS Suite--particularly Excel

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Sandhya Rai

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