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Digital Operations - Digital Marketing Specialist
Lawrence Township, NJ US
Posted: 05/11/2023
2023-05-11
2023-07-08
Job Number: 19674488
Job Description
Please see below job details:
Position: Digital Operations - Digital Marketing Specialist
Location: Lawrence Township, NJ- 08648
Duration: 06+ months with the possibility of extension
Description:
Position: Digital Operations - Digital Marketing Specialist
Location: Lawrence Township, NJ- 08648
Duration: 06+ months with the possibility of extension
Description:
- Serves as a dedicated digital engagement point-of-contact for a market, therapeutic area, or brand, their digital agencies and leads cross-functional matrix teams teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics.
- Collaborates with business leads and WCC counterparts (e.G., field, meetings/congress, patient engagement partners) on channel-agnostic campaign/tactic strategy and provides input on the development of functional plans
- Collaborates with BI&A to ensure KPI identification, measurement plans and optimization of digital programs.
- Coordinates with Capabilities, Digital Production, and rest of WEPCC teams on the following activities:
- Prioritization of campaigns and tactics
- Definition of campaign/tactic success (e.G., development of metrics plan)
- Evaluation and optimization of tactics
- Driving tactical plan to accomplish KPI and business objectives.
- Provides digital expertise into the ongoing evolution of customer engagement model by working with business leads on critical business priorities.
- Maintains view of the competitive landscape and has a broad perspective across Client and pharma industry to identify and drive best practice around digital expertise.
- Drives innovation culture and coordinates with business and capability leads to develop innovative digital tactics and apply metrics/analytics.
- Identifies long-term process needs of the business partners focused on digital capabilities and develops/executes a plan to address these.
- Identify opportunities for synergies and collaboration within and across markets within a therapeutic area.
- Lead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables.
- Partner with content strategy team and production to provide early insight into cross-market material creation to drive content/asset re-use.
- Deliver creative briefs and other necessary requirements documentation to support the development of digital programs and the production team.
- Provide budget recommendations and estimates for digital plan tactics.
- Monitor, manage and provide regular updates on campaign/project financials.
- Partner closely with Production to provide direction, support to project teams, and implement changes when needed in order to achieve project objectives.
- Monitor project status and budget and provide regular reporting on progress, challenges, and solutions.
- Collaborate with other Engagement/Planning teams to enable consistency and best practice sharing across the enterprise.
- Identify business process and capability improvement opportunities aligned to the needs of the business/customers.
- Conducts multi-channel briefings for senior management and external representatives.
- Flex coverage across engagement teams on as-needed basis