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Product Marketing Consultant

San Francisco, CA

Posted: 08/04/2025 Job Number: 26045261

Job Description

Job Title: Marketing Consultant
Duration: 12+ Months
Location: Remote
 
Job Description:
The team builds foundational APIs and tools that empower developers to bring users. As adoption of crypto infrastructure accelerates, we're looking for a highly strategic, execution-driven Marketing Consultant to help accelerate GTM efforts for two of CDP's flagship products: API and Embedded Wallets. This role will focus on the U.S. Market and deploy a budget-tiered plan to drive immediate awareness, signups, integrations, and usage.
 
What You'll Do
  • Roll up your sleeves to execute with urgency–this is a strategic and tactical role focused on driving real impact, fast.
  • Operate as an individual contributor, not an advisor. You will build campaigns, launch content, ship media, and partner cross-functionally to get things live.
  • Execute an integrated campaign across performance marketing, content, developer outreach, and co-marketing.
  • Build and iterate marketing strategies across a range of budget tiers, optimizing for developer signups, API integrations, transaction volume, and revenue.
  • Manage paid social campaigns (X/Twitter, LinkedIn, Reddit) with targeted messaging for developer and fintech personas.
  • Launch SEM and content initiatives to capture high-intent search traffic and drive developer education.
  • Activate grassroots developer tactics, including hackathons, meetups, AMA sessions, and integration incentives.
  • Collaborate closely with CDP Product, Developer Relations, and Growth teams to align campaign messaging, prioritize channel mix, and accelerate developer activation.
  • Track campaign performance, reallocate spend based on data, and deliver measurable outcomes across core KPIs.
 
What We Looking for In You
  • Proven experience executing fast-paced, high-impact B2B marketing campaigns in the developer or fintech space.
  • Deep understanding of developer audiences, especially in crypto, Web3, or infrastructure tooling.
  • Demonstrated ability to manage paid media, content strategy, and event marketing end-to-end.
  • Experience planning and managing performance budgets from (USD)50K to (USD)500K with clear ROI focus.
  • Highly strategic thinker who thrives on execution, iteration, and delivering short-term wins.
  • Strong collaboration and communication skills;able to align cross-functional stakeholders quickly.
  • Prior experience marketing APIs or SDK-based products to technical audiences.
  • Familiarity with crypto, wallet infrastructure, and developer-facing fintech tools.
 
Nice To Haves
  • Connections within Web3 developer ecosystems or past involvement in hackathon programs
 
 

Meet Your Recruiter

Aaron Bishop

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About San Francisco, CA

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