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Specialist, Marketing Communication

Atlanta, GA

Posted: 12/22/2022 Job Number: 18503059

Job Description

Job Title: Marketing Communication Specialist
Location: Atlanta, GA 30328 (HYBRID)
Duration: 6+ months Contract (High Possibility to extend)
 
Job Description
  • Implements and assists with the development of strategic and tactical marketing programs to ensure the company achieves all product-related digital revenue goals.
  • Leads launch efforts as new product offerings develop to ensure optimal digital customer experience and performance.
  • Owns the Digital team relationship with Product Operations, Product Marketing and Product Dev & Mgmt to support product feature enhancements and ancillary launches.
  • Utilizes market research and competitive analysis to develop strategies to optimize the digital product experience.
  • Researches and analyzes consumer behavior information to determine trends and identify opportunities for revenue growth.
  • Understands digital roadmap when defining project scope and requirements with product team, internal and external partners.
  • Leverages digital marketing principles and techniques to create a digital experience that leads to sales.
  • Works closely with agencies and Digital UX team to optimize experiences.
  • Ensures product positioning is well-articulated in digital channels.
  • Manages digital project timelines and SLA’ s; coordinates implementation with Digital team partners.
 
Qualifications:
  • Five or more years work experience
  • Three or more years of online, sales and/or marketing experience with focus in product marketing/merchandising or digital media
  • Understands how to leverage digital tools such as web analytics, content management and multivariate testing systems to optimize online performance
  • Strong sales stimulation and campaign management skills required
  • Strong sales/marketing relationship building skills required
  • Must be able to work independently with minimal guidance
  • Track record of driving increased results performance
  • Excellent communication and people skills required
  • People/team management skills and expertise
  • Bachelor’ s degree required

Meet Your Recruiter

Kane Adams

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