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Web Strategist
Posted: 07/17/2025
Job Number: 25912689
Job Description
Job Title: Web Strategist
Duration: 5 Months contract with high possibility for extension
Location: Remote - 100%
Equipment: MacBook Pro
Duties:
Duration: 5 Months contract with high possibility for extension
Location: Remote - 100%
Equipment: MacBook Pro
Duties:
- Develop and implement web initiatives alongside partner teams with an eye towards business performance and conversion while upholding brand equity
- Contribute to the strategy and optimization of critical website pages and flows
- Shepherd best practices based on web tests and overall web strategy best practices across the entire org.
- Partner with SEO on overall site performance, goals, and opportunities to optimize around organic search;including overall site architecture and page content.
- Collaborate with Product to drive the Public Web team product roadmap
- Partner with Analytics and Experimentation on web measurement tool strategy, implementation, and usage across the Public Web team to inform broader web strategy and optimizations.
- Work with User Research and Insights to lead customer-based research requirements
- Employ outside-in perspective with regular user testing, voice of the customer research to inform design solutions and iterative optimization
- Use analytics to manage performance and identify traffic patterns to improve conversion
- Develop requirements necessary to deliver the solution and work with technical resources on scope necessary to provide solutions (MVP, trade-offs, balance short- and long-term)
- 7+ years of experience in marketing with an understanding of web standards and optimization
- Experience identifying target audiences and building website experiences that inform and motivate users to encourage them to move through the funnel
- Experience optimizing and testing websites, landing pages, and the user funnel with a expertise in conversion rate optimization
- Knowledge of web analytics and goal setting
- Working knowledge of front-end and back-end web development and the design limitations and capabilities of both
- Knowledge of best practices for modern B2B websites
- Demonstrated knowledge of SEO fundamentals and how they interplay with website technology, architecture, and content
- Experience working with a content marketing team, or on projects that take a content marketing approach
- Experience in marketing automation tools and SFDC
- Previous experience in B2B marketing, with a focus in SaaS
- At least undergraduate degree